Alex Stratta is was executive chef at Alex and Stratta in Wynn Las Vegas. He previously operated the former Renoir in the Mirage.
What is new at Alex?
Alex Stratta: About two months ago we changed the menu format a little, bringing in the new market menus. So that makes our format into three different categories: the tasting menu, the prix fixe and then market menus, which are limited offerings. We made it so that instead of swinging between a whole bunch of stuff, we're really focusing specifically on the market, that's what's driving everything. And the cherry on top is that we change it every day or so depending on the markets in L.A. I met a lady who’s a forager. She's been working for 20 years hooking up small growers and farmer's markets up and down the California coast, really finding the best of the best. It's stuff you've never seen before. It's stuff I’ve never seen before, like fingerling limes, which are black on the outside, and the inside is like little pearls of caviar. It's a special citrus, and we're finding stuff like this, so exclusive it's basically grown in someone's backyard. So we're finding ways to feature things like those. We get a couple days advance to plan when we get the list of what's coming. It's really motivating my chefs and helping the development of this program, which is all about creating an exceptional and unique experience.
Working with farmer's markets is not necessarily new to Vegas restaurants, although it seems to be catching on quickly on the Strip. It sounds like these market menus are a little more exclusive.
It's definitely ultra-specific. We are one of her few accounts. It gives us the flexibility of doing whatever we want and changing whatever we want to. We can take ingredients like these and either keep it simple or put them in an unusual combination, maybe with a rare type of seafood. We can find incredible cherries from one farm, endive from another, and maybe you'll have them with grouse from Scotland. Whatever we are working with, we are keeping it within the scope of the cuisine. We don’t veer too much from basic French and Italian tradition. I will introduce Asian product but it's always executed with classical technique and the same thought process. Every chef says "I put my own spin on it," but really what we're talking about is getting back to basics, getting the best ingredients in their season done as simply as possible.
Has that thought process or mission changed over the years, or did you change your mission when you came from Renoir to create Alex at Wynn Las Vegas?
That's an interesting question. I think the mission has become even more solidified. When I first came to Vegas to work with Mr. Wynn at the Mirage, what I wanted to do was the finest, high-end, European-style fine dining. I was talking about five stars, and he wasn’t very aware of that stuff. He was introduced quickly when his hotel got five stars. But I told him that’s what I wanted to do, and through the years we went through everything and really accomplished the goals we wanted to achieve. When I heard he was opening this hotel, I made a phone call and said, "If you are doing fine dining there, I’m your guy, I want to take this to the next level." And of course, we were speaking the same language. We both wanted to outdo ourselves. We needed a bigger, grander stage than Renoir. Alex provided that. We were off and running as soon as we opened in May, We got our five stars in September or October, just knocked it out of the park. I give the credit to the staff but also to Mr. Wynn’s commitment to what we were doing. It's just getting better and more refined now. Business is starting to pick up again. Everybody took a beating last year, especially in high end. It was a challenge. But luckily, we have the Wynn brand and that gives us opportunities. And I have a tremendous crew. Devin (Hashimoto, chef de cuisine at Alex) has been working with me for many years now, and he has developed his own style within what we do. The repertoire has grown to full, we work on ideas together, and the process unfolds naturally. It's great. It's so important to have other ideas, and when you have guys like this working with you, you can’t say no. The enthusiasm we have is just getting better.
Is it difficult to maintain a balance between fine dining at Alex and the more casual Italian restaurant Stratta when both are on the same property?
At first I tried the balance but I soon realized they are two different animals and have to be approached in completely different ways. My involvement, the basics of quality food and service, genuine hospitality and efficiency, all that is the exact same language. But as far as what we’re doing and why we’re doing it, what Alex means to the hotel and what Stratta means, there are two different dynamics. For me as restaurateur, as chef, it teaches me a lot. I'm still sticking to my basic fundamentals, focusing on ingredients and consistency. But as an entrepreneur, you're talking about a restaurant that does 12 million a year and 600 covers a day versus one that does 5 million at 70 or 80 covers a day. We have had times when we've done 70 covers at Alex and made as much as doing 500 at Stratta. But it's always about hospitality. For me, it’s the same passion.
Were you concerned with the transition from fine dining to the lower price point and different dynamic at the Italian restaurant?
I’ve worked in fine dining my whole career, and that’s what people are expecting when they come to my restaurants. For me, it was just showing flexibility, maybe a lighter side, and not taking myself too seriously as a chef. Not everything has to be this whole process of "let’s see what I can do to push myself to the fullest." What is it that people want to eat? What if I could create that place that would be the place go to with family if you just want a pizza? I think a chef has to have room for that in his repertoire. A lot of chefs are doing casual now, but I didn’t do it because of everybody else. It was an opportunity to show it's not all about foie gras and truffles all the time. Whether it's a coffee shop or fine dining, you have to have the basics in order to diversify and grow. I was executive chef at a hotel that ran nine restaurants, so I had that diversity in my background. I kinda wanted an Italian version of Alex at a little more casual level, but as we understand the guest, people like stuff they are familiar with, so let's do the best representation of that familiar food we can do. We came to a happy medium, and the place is incredibly successful.
Some Vegas chefs have a hard time finding that happy medium, being able to do what they need to do while still addressing the taste level of the guests.
I certainly didn't think I'd ever be doing chicken alfredo pasta, but you know, I have no problem giving people what they want. Just do it well. I think it comes with maturity as a chef. And I get to have it both ways. I can get my kicks at Alex. They are two different worlds, and I'm proud of what we accomplish at both. I'm very proud of the service at Alex.
You've been in Las Vegas for 12 years now. What do you think is coming next?
On a micro level, I’d say more late night dining availability. A lot of places can look to the success and formula at the hotels that have that energy between nightclub and restaurant, like we have here at Wynn and Encore. Stratta is open late and does very well with the late-night crowd.
You probably have not had the time to explore restaurants at CityCenter, and now we've got the Cosmopolitan opening soon.
Citycenter, I have not been focused on at all. But I have twin 3-year-olds, so anything outside of work is, you know, headed that way. But I do know the food and beverage director at Cosmopolitan, who came up through ranks with me. I know what they’re trying to do over there, and I think that team is going to be very strong. They have a very organic approach to the whole thing. They're bringing in Jose Andres and Scott Conant. They are both the real deal and they will put out great restaurants. They’ll do well. I don’t know about the hotel, traffic, flow, all those things I couldn’t predict. I'm sure they’re on pins and needles. It's a good time to open and a bad time to open. Without a lot of people coming through, you can really get your wheels going, but you're not going to hit your numbers. The short term thinking would freak you out, but long term, it’s a good thing. You can pace yourself, and you can change things quickly. But I think Cosmopolitan will be a nice addition, a complement.
So where's the dining hot spot for twin 3-year-olds?
You would think we wouldn't be able to go eat at a lot of places, but they’re very adventurous. They eat sushi, and we go to Mexican restaurants.
You're kinda the Mexican food guru now. Since Las Vegas Weekly did a feature on your love for Los Antojos, you've got every foodie and critic loving that place.
Isn't that funny? I went to talk to that lady shortly after that happened, and I told her, "I wish I got that much press for my restaurant!" I feel like the pope when I go in there. I’m so happy for them, though. I suppose it is still a hole in the wall, but their food is just done really well. Actually it was introduced to me by a busser. I haven’t gone in a while.
So now you are in charge of finding the next great Vegas hole in the wall. Give me a good pick.
There are so many great ones in Chinatown, Raku, Monta. I'll tell you, I think I might have been to Pho So 1 five times in a week. It's great, very consistent. It's always good, and the service is great. And you know, you can’t even cook a meal for yourself for six bucks. It's amazing how low the prices are. I get the number 14. Just go and tell them you want the one Chef Alex likes. It's got the tripe and the tendon and all the good stuff chefs like to eat.
