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7.15.2010

vegas gets mobile tasty.

Fueled by Twitter and persistent word-of-mouth, the gourmet food truck trend has officially arrived in Las Vegas. "Local" cuisine is but one of a million ways Vegas is under the influence of Southern California, and at least two of the street food carts/vehicles I'm about to shout out are directly inspired by the famed Kogi BBQ Korean taco trucks of Los Angeles. Nothing wrong with that.

But this ain't L.A. Even though we've got plenty of transplants in Vegas -- people from every major city and every point in between, really -- there aren't as many hipster foodies dwelling in the desert. This group is growing, no doubt, but Vegas gets knocked for lacking culture and the same criticism can be levied here. It's the only explanation for the notorious dominance of chain restaurants like Olive Garden and P.F. Chang's in the daily newspaper's annual Best of Las Vegas reader poll. So ... can the concept of gourmet roach coach succeed in Las Vegas? Is the populous willing to endure blistering heat, stand outside and munch on mini-burgers and Asian tacos? Does the city have enough ambitious innovators to build an exciting, all-access street food tribe? So far, it's looking good.

It starts with Slidin' Thru (pictured), the slider-slinging crew on patrol all over the valley in a truck emblazoned with colorful illustrations. Its young creator, Ric, blasts out the day's location online, sweats through lunch and dinnertime shifts in the cramped, oven-like environs with a couple of dedicated cooks at his command, and gives plenty of "window love" to his faithful following, which seems to be growing exponentially by the week. They love the attitude, they love the novelty of hunting down the slider truck, and they really love the great grub. Freshly formed Angus beef burgers come in a variety of flavors, like barbecue with crispy onions, bacon, sweet sauce and caramelized jalapeno, or Greek-style with feta cheese, ripe tomato and cucumber dressing. Specials include pulled pork mini-sandwiches or baby French dips, and the sweet potato fries are sprinkled with cinnamon sugar. It's simple, good food, sharply conceptualized, and if this food truck thing does take off in Vegas, you gotta hail Ric as the godfather of it all.

Burger truck number two is called Fukuburger. The offerings here are full-sized and somewhat Japanese, perhaps because its creators, Colin and Rob, were servers at the most money-makingest Pan-Asian restaurant in the country. These guys may also be bringing that edgy, after-hours vibe from Tao, since they seem to be targeting the late-night crowds and recently set up camp in their big red truck near the Hard Rock Hotel when the Sunday Rehab pool party let out. The burgers are marinated in mirin, sake and yuzu for a unique beefy taste. Toppings can be pickled ginger and daikon, fried eggs, crispy onions, bacon or wasabi mayo.

On the cool and sweet side, Philly's Famous Italian Ice is run by an incredibly friendly couple named Jim and Tanya, and they serve some pretty great treats out of a truck or a cart at various events and gatherings. They've been around a bit longer than these new guys, a couple of years now, but they're moving around more and capitalizing on the splendor of social media. Light, refreshing Italian ice (I like banana, sour apple and pineapple a lot) is not a tough sell in Vegas, as it hits the spot in a way the old ice cream truck never could.

There are more trucks and carts serving up street food (and stuff you don't usually get on the street). There are quite a few burgeoning taco carts sprinkled about. A few hours ago I ate some delicious Korean tacos, flour tortillas stuffed with marinated, grilled pork, kimchi, a crispy and sour Asian slaw and a handful of cilantro, from a six-week old trailer posted up at Lee's Liquor on Lake Mead Boulevard near Buffalo Drive. It's called HanShikTaco, and it's a one-man show. His name is Ron and he's too busy making tacos right now, but soon he'll have a website up and I wouldn't be surprised if there are several red taco trailers all over the place in a matter of months. It's good stuff, and it's really too cheap to be this good, and that's kind of the thing with street food. It's too good to be true. It's 110 degrees out there right now, but I think I can take it for a couple more tacos.