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7.15.2011

ah damn, rosemary's?

Before I started writing about food, I wrote about music. I wrote reviews of concerts and new albums and interviewed whoever was coming through town, people like Morris Day and Rob Halford and John Legend, and guitar players or bass players from rock bands whose lead singers didn't want to talk. It was fun, but my favorite part was listening to the music and then writing about it. (This was back in the old days when there were things called CDs.) Just as in writing about restaurants, I did not particularly enjoy being a critic of music, of someone's self-expression, of their art. But that's the job.

Listening to lots of new CDs created a clear-cut divide for me. There were only two kinds of records: those intended to be art and those intended to make money. The age-old struggle. And of course, the real truth is that most were a blend of both.

The music critic days are long gone and now that I've been doing this food thing for a few years, I see those same classifications in the Vegas restaurant world. Some joints, you can tell as soon as you walk in that it's all about pushing out product, satisfying customers, turning over tables and stacking cash. This is the case with the vast majority of restaurants on the Strip, franchises, and pretty much everybody else. Nothing wrong with that; this is business. But a few of our city's eateries exist for something more, or at least they inject enough affection into the experience to make it feel like they love what they're doing, they love to cook your food, they love to send you off with delicious memories. Once upon a time there was one of these in every casino, a loss-leading, mind-blowing dining room selling tourists a once-in-a-lifetime epicurean experience. There's a few left. Alex at Wynn was one. It's probably more likely you'll find art-over-commerce eats off the Strip, in the neighborhoods, where the pressure to make a million dollars isn't weighing on the kitchen every day. This phenomenon occurs most commonly when a talented chef moves in from another town to work the Strip, decides to make his or her home in Vegas, and ends up opening a great neighborhood restaurant where he or she can really cook his or her own food. This is how we got Firefly. This is how we got Todd's Unique Dining. This is how we got Rosemary's.

Earlier this week, it was announced Rosemary's had closed for good. It opened in the spring of 1999 on the west side of the valley, near the Lakes and Summerlin neighborhoods. That was the same time I came back home to Vegas after college. It took me a while to make my first trip to Rosemary's, even though it was nearby, because it seemed too fancy and too expensive for a 20-something. But over the last 12 years I've had some truly great meals there, and even more stops at the bar for a light dinner, incredible snacks and lots of cocktails. Chefs and owners Michael and Wendy Jordan have been as beloved in the local dining community as their jewel of a restaurant, mostly because their cuisine -- warm, modern American with a kiss of Southern influence, nodding to Emeril Lagasse who brought them to Las Vegas -- was reliable and delicious and really set a new standard for neighborhood dining in the area. I don't think it's a stretch to say that for its entire tenure, Rosemary's was considered the best restaurant in Las Vegas off the Strip. If you believe food can be art, this was the place.

1 comment:

  1. Well said, sir. I hope the Jordans stay in town. Look forward to eating wherever they cook next...

    ReplyDelete