INTERVIEW: Jet Tila

Jet Tila is was executive chef at Encore's Wazuzu.

How did you become part of the Wynn-Encore stable of restaurants? Were you recruited, or how did it happen?
Jet Tila: I think it was 2007 and I was just doing my thing in L.A., teaching, moonlighting at different restaurants there, and I was doing a lot of consulting in those days. I got a cold call from Elizabeth Blau, and she was telling me I was on their radar. They wanted to do Pan-Asian at Encore. It was such a cold call that I really thought someone was messing with me. But I played it cool, I was going along with it. I wrote a menu concept and sent my resume and they called back and said, "Let's do a tasting." So now I know this is for real, so let's do it. The whole time I knew in my bones they were not going to hire me. I don't have the normal pedigree. I didn't spend 20 years at any restaurant. I've had a varied career so far: I was at the L.A. Times, I've been in management, I was at Bon Appetit. I've really kinda tailored my career to have fun and do these different things. I'm not a restaurant dog. So we did the tasting. It was like nine courses in 45 minutes, and everybody was there. I came in for two days with one day for prep, and I cooked my ass off. I was working out of Richard Chen's kitchen at Wing Lei and he was just an amazing resource and inspiration. So they told me to stay a little longer and I thought this might be for real. And I flew back to L.A. with a contract in hand. In my opinion, I think coming into it, I was not necessarily what they were looking for. It was more a matter of just leaving it all here. This was my one shot, and I wasn't really nervous because I didn't think they would hire me. I was able to just relax and cook.


Before that, what was your previous Vegas experience like?
It was from being a child and coming here with my family. I was one of the arcade kids who would get dropped off while the parents go to the casino. My dad was a big player in the '80s. Later on, like everyone else, I came out a couple times a year to party my ass off. As far as restaurants go, like most people, I think you see a lot of big names but never really felt like it was the exact same experience you'd get from those names in other cities, like in New York. Very few people really cook their asses off all the time, and now I understand more why. The numbers here are just crushing. Sometimes you have to tailor your approach in fine dining, and this is one of those places. You can be working in a great Michelin restaurant doing 80 a night, and then here you're doing 200 to 300. It's crazy. And you don't really understand it, the different approach, until you see it.


Traditionally, Asian restaurants on the Strip have been Chinese or sushi, and then more recently we've seen this all-encompassing Pan-Asian label a lot. With that in mind, how did you develop the menu and concept for Wazuzu?
I cook like what I lived in L.A. I'm a Chinese kid by blood, growing up in Thai restaurants, and I'm a total blend of the San Gabriel valley where I was born. There you've got Chinatown in the west, Thai-town, where I really grew up, and Little Tokyo. All of them are inspirations and part of my life experience. My angle on Pan-Asian is a little different. I've got these three cores that I'm super comfortable doing, and that has translated into some dishes you're not going to see anywhere on the Strip. Where are you going to see Nasi Goreng (a Malaysian fried rice dish) on the Strip? At the end of the day, I feel like I know Asian people and they want it hot and dirty, and they want it authentic and clean. This is not the place for fusion. I think that approach is dead or dying.


You've blogged about restaurant critics and would-be critics, and one of the reactions to Wazuzu and other ethnic restaurants on the Strip is that there is a certain amount of watering down that has to be done to the cuisine in order to appeal to the masses. Yet you seem like a purist. Do you feel like you have to compromise your cooking?
I think my heart is pure. But you really have to respect guys like Mr. Wynn who are going to give a kid a few million dollars to play with in terms of restaurants. It's a bigger problem I have with reviewers sometimes. At the end of the day, our bosses know their market. If I cook the first menu I wrote for this restaurant, 40 percent of the dishes are going to get returned. It's a little too foreign, a little too weird. I think I'm one of the few white coats who has seen it from both sides, and I sympathize with both sides of this ballgame. Chefs need to understand that writers need something to write about. Writers need to understand it's not easy to build a restaurant. We spend all that money, and we have to recoup that. Now, we see it's coming to a point in time where we, the chefs and restaurants, have a voice, and that's on the internet. Back in the day, critics would throw something out there, and the restaurants would never have the chance to respond.  But going back to the food, I think I'm as authentic as I can be for my property. I'm definitely somebody who fights for my food. There is integrity in my food, and if you're an honest and traveled diner, you can pick apart my menu and say, "I get it." If you're just going to do a snapshot review, you can pick apart anybody. And as far as working with managers, there's always this line where you're going to push and pull with each other. They're giving me a voice so even when they reign me in, I can understand why. I wanted to do stuff like little suckling pigs here. Everyone raves about Momofuku, and I naively wanted to create something like that. But that doesn't work here. That can't work when you have more of a captive audience instead of regulars. 

You still write, you blog, you pop up in a lot of articles and at events, and you have become pretty active in the restaurant community in Las Vegas in a short time. How important is that to developing your restaurant and your brand?
There is some calculation there. I feel like anyone who is good at what they do understands that it's important in this day and age to embrace technology and good marketing and public relations. It is genuine, for me, but I'm not going to lie and say I'm cool like that. I'll take advantage of any outlet possible to get my food out there, but I'm not going to be a jerk about it. I want to know who's who in my community and I try to stay plugged in to what's going on.


You've written a little about local places you like. Do you get to eat out a lot? And what are your Vegas favorites so far?
I'm like you. Most writers are genuine adventurers. Unfortunately I live in the culinary wasteland of Las Vegas known as Henderson. I mean, I love it where I live, but outside of Grimaldi's, Settebello and a few others, there's not a lot. Chinatown is amazing. In some ways it's bigger than the area I grew up in. It's vast, and it's going to take a long time to really get through it. My short list is Krung Thai, Raku is another one, KJ Kitchen for Cantonese, HK Harbor is another one. For Indian, I do Origin India. The naan bread there is some of the best I've had. It's always such a personal thing, what's good or bad. Pho So 1 is dope. I really don't get to eat on the Strip so much. Like so many in the corporate chef world, I'm taking a cut and eating on the Strip is so expensive. So that's my short list for now.