best of the best? the strip's top dining destinations.

First thing's first: this lovely image here is the badass benedict at ZoozaCrackers, the deli inside Wynn Las Vegas. Forget about an English muffin. This sucker is built on an authentic, savory potato latke, stacked with house-made pastrami and corned beef, then Swiss cheese, poached egg and Russian dressing. If you are skilled enough to get a bite with each component, it's a pretty amazing mouthful. It's just one of the specialty dishes at Zooza, one of the more overlooked restaurants at Wynn, and it's absolutely delicious. Even in a pair of resorts with spectacular brunch offerings, it's hard to imagine a better midmorning nosh than this satisfying benny.

So I'm thinking about (and eating at) Wynn and Encore lately, because there's been a lot of change 'round here, and a lot of talk that the dining at these two beautiful Strip resorts are slipping. The closure of Alex Stratta's restaurant Alex is the catalyst for this theory, but there have been other developments. Combined with the big foodie impact of the Cosmopolitan's opening in December, these changes have me returning to one of the great debates of the Vegas Strip: Which resort has the best restaurants? It's definitely a loaded question, but it's still fun to think about. And I don't think it's fair to limit this question to single hotels, because Wynn and Encore are the same, Venetian and Palazzo are the same, and CityCenter is essentially a single destination. So I'm grouping things together where they make sense.

What makes a great dining destination in Vegas terms? You must offer a diversity. Every casino has a top-notch steakhouse, but what about French and Asian food? Got Mexican? There must be great casual munchies as well as amazing high-end stuff, and the highest of the high-end needs to be a once-in-a-lifetime culinary experience. This is Vegas; it's all or nothing. Quantity of good restaurants is not as important as quality of those restaurants.

And so with lots of "research" and a belly full of Wynn pastrami, I say behold: The Top 6 Dining Destinations on the Las Vegas Strip, according to me. Enjoy. Seriously, go enjoy. (Note: Sure, we can argue about this if you want.)

6. Cosmopolitan. Notable dining: Blue Ribbon, China Poblano, Comme Ca, D.O.C.G., Estiatorio Milos, Jaleo, Scarpetta, STK.

5. Wynn/Encore. Notable: Bartolotta, Country Club, Sinatra, Society Cafe, Stratta, SW Steakhouse, Tableau, Wazuzu, Wing Lei.

4. MGM Grand. Notable: Craftsteak, Fiamma, Joel Robuchon, L'Atelier de Joel Robuchon, Nobhill Tavern, Seablue, Shibuya.

3. CityCenter. Notable: American Fish, Bar Masa, Jean Georges Steakhouse, Julian Serrano, Lemongrass, Mozen Bistro, Sage, Sirio, Social House, Twist.

2. Caesars Palace/Forum Shops. Notable: Beijing Noodle No. 9, Bradley Ogden, Joe's Stone Crab, Mesa Grill, Payard, Rao's, Restaurant Guy Savoy, Spago.

1. Bellagio. Notable: Circo, Jasmine, Le Cirque, Michael Mina, Noodles, Picasso, Prime Steakhouse, Sensi, Yellowtail.

lunch at estiatorio milos.

As I said to some colleagues while I was eating this lunch at Milos, it's getting difficult to find new, fresh food to write about in Las Vegas outside of The Cosmopolitan. The local economy is still moving slowly and fewer restaurants are opening these days, so that's part of it. The fact that we're not going to have a giant resort opening with tons of new eateries inside it anytime soon is another part. But really, it's all about the fact that Cosmo totally hit the nail on the head in terms of what's hot in the food world right now and how to present it. The hotel's glitzy steakhouse STK is murdering it, everybody's still buzzing about the secret pizza shop, the wild China Poblano and the spaghetti at Scarpetta, and now, six months after opening, locals and steady Vegas visitors are discovering more good eats as they sample the "deep cuts" of Cosmo's culinary repertoire.

The 2011 Lunch Menu at Estiatorio Milos, priced at $20.11 for three courses, has been raved about by every local food writer and even some out-of-towners. It's an incredible deal considering the ingredients alone, as this restaurant -- transplanted from Montreal and set to open its fifth location later this year in Miami -- is known for flying in the freshest fish from the Mediterranean. The goal is to change the American perception of Greek food, and after one meal, it's safe to say this cuisine is unlike almost anything else you can get in Vegas. I think of it as the Greek answer to Bartolotta Ristorante di Mare at Wynn, another fantastic restaurant that spends a lot on jet fuel transporting goodies to the desert. The difference is Bartolotta has never done lunch, and the beautiful, wide open, tranquil room at Milos is much less imposing. It's a great place to eat, and noon is a great place to do it. I'm happy to join the local chorus in claiming this is the best lunch deal in Vegas. Here's a little look; now go get your own.

To start, the hortopita: delicate housemade phyllo stuffed with wild greens and aged feta cheese, served with salumi and the thickest, best Greek yogurt ever.

Then the fish: lavraki, or sea bass, served pretty much whole. This is much more food than it appears to be, especially since you're going to want every bite. The fatty, crispy skin parts are unreasonably delicious.

For dessert, Karidopita Me Pagoto. It was described as nutty cake with a little bit of ice cream, but it's actually a moist, fluffy brick of the stuff that makes baklava so awesome. It's beyond rich and seemingly impossible to finish. Especially after all that amazing fish.

INTERVIEW: Anthony Meidenbauer

Anthony Meidenbauer is executive chef and partner with Block 16, which operates Holsteins at The Cosmopolitan, LBS Burger at the Red Rock Resort and Pink's at Planet Hollywood.

Most recently you've opened Holsteins at The Cosmopolitan. Going through this menu, there is a ton of stuff beyond burgers and a lot of fun snacks.
A lot of stuff we do, there's a lot of work that goes into what you put on the table. With the pork belly bun, you think it's just pork in a bun, but it's so flavorful and it takes some time to do it right. It's a Niman Ranch all-natural pork belly and we cure it in Asian flavors, ginger and citrus zest, braise it for four hours, press it, chill it, cut it in pieces and fry it crispy and serve it in a little steamed bun. Super simple, great flavor. We always start the meal out with every table getting popcorn. For example, one has truffle oil and white truffle salt to season as it's popped, and it comes out to every table so you get a little snack. We're trying to be playful and fun.

We do a Philly cheesesteak in a spring roll. It's something everyone knows about, but we take eggroll wrappers, fill them with skirt steak that we char-grill, pepper jack cheese, and then the classic Philly is always served with ketchup - our house ketchup, which we call udder sauce. Another one is the lobster corndog. Again, something everyone knows, but we're using slipper tail lobsters from New Zealand, with a nice sweet flavor, and a roasted jalapeno dijonaise underneath. Who doesn't love fried stuff on a stick? One of our biggest selling appetizers is also something super simple. We call it artichoke guac. It looks like guacamole but it's basically a Middle Eastern version of tortillla chips and guacamole. So we take pita chips toasted with zatari spice, and then serve with hummus fortified with piquillo peppers, three kinds of olives, capers, and a whole bunch of artichokes, puree it and fold it so it looks like guacamole. When you cruise through the menu, you see a lot of familiar things that we've made fun.

You're doing so much more than burgers.
For us, the burger joint moniker doesn't fit. We're a burger joint on steroids. It really doesn't fit. It's more like a gastropub, a burger-centric gastropub. We make our own foie gras, we make our own pâté, and we do our vegetables special for that dish. For the duck tacos, we make confit. The idea is to come in with a group, four to six people, to order a few snacks and share, maybe get a burger, and we have desserts made for sharing, too. It's a fun atmosphere. No matter what you order, you have some ideas of stuff you want to order next time you come in. We want people to try everything.

Is Holsteins the natural progression from LBS Burger?
LBS, originally, we wanted to be more expansive with the menu, but where we are at dictated our menu and clientele. Out in the suburbs in Vegas people aren't as exploratory with food as they can be when they come to the Strip. So we stuck with what works best there. When people want to have fun and try different stuff, they come here. If you live here, you don't come to the Strip often. A lot of the stuff is similar, sauces and things like that, because we make them all fresh every day. It definitely was a progression moving forward here at Holsteins, and we are definitely able to explore and do some more fun stuff. The kitchen is three times the size, too, and that's great, so it makes our execution a little easier. An example of something different we're doing here is housemade sausage. We make five different sausages right here. The Greek is a lamb sausage with feta and a bunch of herbs and spices, served in a little hot dog bun with olive relish, some feta cheese and a little chickpea harissa on the side.

As a chef, is it rewarding to have that progression where you are a little more free to experiment?
I think any chef has a surplus of ideas. Every time you go out to eat or read a magazine or see something, you're always thinking how you can take that idea and spin it. Our company has been working on a lot of different little projects for the past three years, but the economy hasn't always allowed everything to happen. Plus we have a great group of chefs that we work with back there, and everything is very collaborative. Everyone comes up with ideas and plans to make things work so we can put great food on the table.

How has it been working at The Cosmopolitan so far, and working with the other restaurant partners?
We all work as partners throughout the property, we have meetings, discuss issues and even though obviously we're not involved in others' menus, we all work together and share constructive criticism to help each other out. It works really well. Everyone in the property has been great. We're all here for the success of the whole property, and everyone needs to be successful for it to work.

The Cosmopolitan has some terrific qualities that set it apart. It feels more intimate because it is small, the way it's laid out. They took a weird plot of land and got real creative with it. One of the most successful things is how the parking is subterranean. Some of these huge casino-resorts, you have to walk 10 or 15 minutes to get to the casino floor or get to anywhere. Here, you can come for the first time and be in the casino or at your restaurant in a minute, and I think that's huge, especially for locals. Locals don't like to walk through the entire casino. And the look and feel of the place is definitely different from anything else, and the technology is really cool.

It seems as if your company and staff have a heads-up on opening in this brand new property, since you already work on the Strip at Planet Hollywood and at a completely different resort company at Red Rock. Does that give you a different perspective on operating?
We definitely have a strategic advantage, hands down. During the opening, a lot of the restaurant partners here that are from out of state had no idea what to expect. We have done as much work as we can to help them out. When you're working in a resort with an odd size and a lot going on, there are a lot of issues, logistically, things like getting products here. But I can just get it from my other properties and bring it over. So that's definitely an advantage.

Where were you before you got together with Block 16?
We've been together for three years. I was at Wynn for three years in room service, and I'm still good friends with a lot of people over there. I've been in town almost 10 years now, and it's still a small town. You see the same people over and over again.

How did your team manage to bring the iconic Pink's hot dogs to Vegas?
Billy Richardson, one of our principals, has been here for many years and has a lot of great relationships with influential people. That gives us opportunities to meet with people and talk about projects. Planet Hollywood was trying to get to Pink's, because for its theme, what could be better than to have a 70-year-old, classic L.A. spot like Pink's right here in Vegas? We got involved, the Pink's family really liked us, and we got to learn all about their culture, where they came from and what they've done, and see their operation. And they wanted that badly. They weren't going to just hand over that brand to anybody. They are starting to expand now that they have a feel for it, but staying mainly in California. So they gave us the greenlight and it's been open for about a year and a half. It's such a great location, and it's the exact same stuff as in L.A. There are people who will say, "Awe, this isn't the same," but the Pink's people have been very, very serious about it so they could share that it's the exact same product. Of course, it's not 70 years old, it's not going to have the same charm and celebrity following as the original, but that's what we are shooting for. But it's absolutely the same food, even if the experience has a Vegas spin on it.

Before Pink's, you opened LBS, which as you said, is a little more of a straight-ahead burger concept. How is LBS different from so many other burger joints?
LBS was our first, our baby. What we do at Holsteins is different, but not any better or worse, just different. But there are a lot of burger places, and they're all the same. They have the same few appetizers, some sort of smothered fries or chips, and a bunch of burgers. We didn't want to be that. We called it a Burger Joint to give you the idea that we're concentrating on the burgers. I try not to say "gourmet" because that word is stuffy, and the place is anything but stuffy. Holsteins is the same way. We get people coming in a suit, and people coming in a jogging suit. Old, young, everybody. Yeah, "gourmet" is kind of a four-letter word to us.

How do you see Holsteins changing and evolving?
We're going to start moving into spring and summer, so some lighter fare. As it gets warmer, people want to eat fresher and lighter, so we're working on those changes. It won't be a complete change. We also plan to roll out a few large plates so people that don't want a burger and don't want just snacks can go with a steak or fried chicken, something like that, which will still fit our theme. I don't think anyone will think of this place as just a burger joint.

In March, there will be a new sportsbook opening in The Cosmopolitan, right next to the entrance to Marquee on the second level. We're going to be serving our food in the sportsbook, so it will continue to get busier and busier. Our lunch crowd keeps coming, it's doing well. The late night is doing well. We stay open until 2 a.m. in the lounge area, and that works well when the club is open. As the club grows, especially in the summertime when the poolclub and dayclub operation gets rolling, it's going to really contribute to what we're doing.

attack of the asian burgers!

There are those who would say Las Vegas has no signature food item to call its own, nothing to compare to the Philly cheesesteak, the Chicago dog, the slice of New York pizza, etc. (Nevermind the fact that we have all of those.) To those doubters I offer this: the gourmet burger is all Vegas, baby. Sure, it may not have been invented here, but that doesn't matter. We've got the greatest burgers from across the country, from California's In-N-Out to Illinois' Steak 'n Shake, and that's just the beginning. Almost every hotel-casino on the Strip has its very own upscale burger joint, from Hubert Keller's Burger Bar to Kerry Simon's KGB at Harrah's. Americans never seem to get sick of eating burgers, and Vegas is the most American city you could ever hope to visit. So take that.

But ... I do get sick of eating burgers. I didn't even want to try all the new cowdisc emporiums popping up all over the place. In fact, I was completely burger'd out, until something magical happened ... something Asian happened ... something new was born. The first time I tried an Asian-flavored burger, it was disappointing. The attempt: combine a Vietnamese banh mi sandwich with a hamburger. The flavors were muddled and messy, and it didn't come close to working.

Then I tried Bachi Burger, and despite the previous banh mi letdown, I took a risk and ordered this version from a very interesting menu. Despite a lot of positive buzz about this small-but-hip neighborhood restaurant, I wasn't expecting much. But I was blown away by the flavor explosion of Bachi's banh mi burger, a super-meaty patty of beef, pork and shrimp with a sweet-and-sour tang. The bun is slightly sweet, those necessary pickled veggies and fresh jalapenos are served on the side so you can add as much as you need, and there's even a slice of porky pate to bring some extra authenticity. It's beyond juicy, and really represents the flavors of this Vietnamese standby without sacrificing beefy goodness. And Bachi's menu is full of other Asian-inspired burgers, like the Ronin, which has a fried egg, Japanese coleslaw and miso sauce.

With these awesome new options, I was back to loving burgers, as long as they were Asian. So it was okay, again, to go to some new, fancy, Strip casino's burger place, like Holsteins in the Cosmopolitan, as long as I could order something awesome like the Rising Sun: teriyaki-glazed Kobe beef with threads of fried yam, furikake, spicy mayo and tempura avocado. Holsteins also appears to have mastered the subtle art of infusing Asian flavors into our iconic American sandwich without fucking up what we love most in a burger -- big beef in every bite.

But this blog entry is a PUNCH OFF! and you know what that means ... there was to be a winner. There has to be a king crowned in this Vegas Asian burger battle, and I don't think it gets any better than Fukuburger. Now, keep in mind that when you're eating from a food truck, you can't let hipness be a factor. It's fun to order from a truck, hang with the homies in the parking lot and eat outside, but none of that stuff changes the fact that Fukuburgers are delicious. The number one, standard Fuku is a good starting spot for this menu, with lettuce, tomato, onion, pickled ginger, American cheese and special sauce. The ginger, contrasting nicely with the miso and other flavors in the beef, throws everything into another world of flavor. I also deeply love Fuku's version of loco moco, that Hawaiian gutbuster of a burger over rice with a savory brown gravy. But definitely do not miss the Tamago burger (pictured), with a perfect, oozy fried egg, crispy onions, a little teriyaki and a little furikake with the special sauce. The egg brings a potent richness, and the combination really brings out the fact that Fuku cooks their meat perfectly. It's juicy with a great burn on the outside and pink on the inside, exactly the way a burger is meant to be. That's why these guys are one of the top food trucks in the burgeoning Vegas scene. But wheels or no, Fukuburgers can go head-to-head with the best in the city.

in case you haven't heard, the cosmopolitan is cool.

On Level 3 of The Cosmopolitan, just past the unbelievable presence of a go-ahead-and-play billiards table, hanging on the wall near the Blue Ribbon restaurant, there are some nifty Rat Pack portraits, flashbacks of Frank, Dean and Sammy hanging with pretty girls and being cool. I was looking at them and I wondered: Is The Cosmopolitan the kinda place these guys would hang at? I'm sure these pictures are here to make me think the answer is "yes," to make me believe the last, latest Strip casino-hotel truly does contain the right amount of wrong, to make me imagine the Chairman would be happy to meet for a cocktail in the Vesper Bar just off the lobby. A lot of money has been spent to construct a thick layer of cool around this place, and I don't know how I feel about that, and I don't know if the Rat Pack would have kicked it here. I've never been very cool, but it doesn't take a cool person to recognize when someone or something is trying too hard. The people who assemble and tweak the concept of The Cosmopolitan, under unimaginable, unrealistic pressure to succeed, are trying very hard to make it cool.

And that's why it's so impressive that they seem to be succeeding.

Cool is in the details. It's in the crazy, mind-altering video columns in the lobby, ever-changing installations that make you feel like you stepped into a futuristic movie. It's in the subterranean parking garage, where murals by rebel artists like Shinique Smith, Shepard Fairey and Kenny Scharf confuse regular people who don't use valet. It's in those pool tables and ping pong tables and foosball tables and flatscreens up on Level 4, which is the most laidback casino swimming pool I've ever seen and the only spot with Strip-front cabanas. And cool is definitely in that not-so-secret pizza joint on glorious Level 3, squished between Blue Ribbon and Jaleo, with no signs pointing you in and no signs telling you where or how to order a slice. And damn, it is a tasty slice. From where do these guys order their pepperoni? It's spicy and garlicky and wonderful, and I was trying so hard not to buy into the hype of a hidden New York-style pizza den in a fancy casino. But it tastes so good.

I already wrote about it, but allow me to distill the message here: The Cosmopolitan had to go out on a limb, had to be different in order to survive. It is aiming for a specific audience, one other Vegas venues are targeting, and a big, big part of capturing this audience is crazy good food. The restaurant experience is the new Vegas entertainment, and that means making food and service and atmosphere something visitors are going to rave about on the plane or car ride home. While I have only sampled the most accessible, most casual Cosmo eateries (so far), it's safe to say this place is doing just that: providing delicious in a very cool way.

Among the munchies on Level 2 are Holsteins, a burger joint created by the company behind LBS in the Red Rock Resort, and China Poblano, an eclectic Chinese-Mexican concept from the famed José Andrés. At Holsteins I ate duck fat fries and blue cheese kettle potato chips, an outstanding Japanese-themed burger, and sampled a housemade mini-sausage -- longanisa on white bread with borracho beans, cheese and fried pork skin sprinklings. The flavors were impressive, and it is difficult for a burger joint to stand out among its brethren on the Strip. Holsteins seems like it will. At China Poblano ... I ate everything. I couldn't stop eating everything. Tacos of freshly made tortillas stuffed with carnitas, then spicier barbecued pork, then perfectly sweet lobster, then beef tendon with oyster. A deep, rich, red posole with chunks of fatty, tender pork and avocado and chicharrones to drop on top. Another great soup, called Ten Treasure, with shrimp, bok choy, tofu and more in a clean, light broth. A tiny braised pork gordita, rich and corny and properly greasy. Savory, crispy lamb potstickers. I know this is making you hungry for Chinese and Mexican food at the same time, and now you can get it, on the Las Vegas Strip.

Of course, more exploration will come. We must try Andrés' tapas and paella haven, Jaleo. We must try both of Scott Conant's spots, Scarpetta and DOCG. We must eat French at Comme Ça and sushi at Blue Ribbon, and eventually we will make it to the priciest and probably least accessible restaurant here, Estiatorio Milos. And in between, there likely will be many more slices of secret pizza. When it comes to food, cool shouldn't be much of a factor. But it is. It's tough not to get caught up in the cool of The Cosmopolitan, but it's easy to appreciate how tasty it is.

INTERVIEW: Scott Conant

Scott Conant is executive chef at Scarpetta and D.O.C.G. at The Cosmopolitan of Las Vegas.

So you are days away from opening in Las Vegas...
I can't believe it. It's crazy. I've had my team on the ground and I've been in L.A. lately, because we just opened in Beverly Hills. But I can't believe it is here.

We know Scarpetta was originally slated to be in Fontainebleau, and now of course, it's at the Cosmopolitan. How long have you been looking at Las Vegas?
Yes, I had a deal with Fontainebleau, and when that fell by the wayside we had the opportunity to talk to Cosmopolitan. When I was talking with the CEO (John Unwin) it became clear that I would be crazy not to do business with this guy. He's a great partner and he's very passionate about his product and the brands he aligns himself with. He seemed really enthusiastic about having Scarpetta, and when we saw the size and space, we thought it was too big and we were worried about losing the soulful aspect of what Scarpetta is all about for me. This will be the fifth restaurant. We have a product we know works, and we really like to focus on the positive aspects of it moving into any new location. So we decided to cut it in half, and put the D.O.C.G. wine bar in there. Now we've got 150 seats, which is manageable, and we will have two brands there. And opening in Vegas, yeah, it's something we've been working with for a while now.

How do you feel about the buzz that's been building for this resort? Cosmopolitan talk is becoming something of a phenomenon since it's another big, new place on the Strip opening in these rough times for Vegas.
It feels like there has been a little buzz. Developing things has been a very exciting experience, getting ready for Vegas. Maybe the best part has been spending time with (the other Cosmopolitan) chefs and restaurateurs, picking each other's brains. It feels like a fluid concept. I think the customer experience will be a great one here. And among the different restaurants, there is a real sense of camaraderie and community. With everything that's been going on in Vegas, it is a little scary to open a new resort. There is a little fear attached. But we all feel like we're in this together, we want this resort to win.

What is the concept behind D.O.C.G.?
The name D.O.C.G. (Vino a Denominazione di Origine Controllata e Garantita) in Italian stands for the highest quality in wine, so that's the reason for the name. It's guaranteed quality. What will you eat there? Pizza, baked pastas, fun stuff. It's not meant to take itself too seriously. It is there to make people happy, and not everyone wants to go to a high-end restaurant every night. It's about creating something that has value for the customer, something that may be lacking in Vegas. I saw what Todd English did with his pub (at CityCenter) and that excited me.

Will Vegas' Scarpetta be different from New York's?
I always say there's really something that works about it, and I'd be crazy to change it. There will be plenty of things that will add some Vegas style, like the view of the Bellagio fountains, which is very cool. There will be a chef's table and two private dining rooms. It looks exciting, it looks Vegas, the colors are a little different, but the overall feel and soul of the space is the same. Each location of the restaurant has that, and it's all about the quality of the staff I surround myself with. It's not me, it's we. We have a great team, and the soul comes from the knowledge of the people around us. It works. So far we've been able to really capture it in different locations. A lot of the feel comes from the rustic elements in the design, woods and leathers. It's kind of urban Milan meets rustic.

Italian cuisine on the Strip is a very crowded field. How will these restaurants set themselves apart?
There's a lot of great Italian restaurants in Vegas. Our product is a little more unique. What we do is offer those modern components without sacrificing full flavor and approachability, and that balance kind of sets us apart. There's also a benevolence between Italian restaurateurs, which helps. But yes, there are dishes we are known for that set us apart, definitely the spaghetti with tomato and basil, which seems to follow me around quite a bit. Also the polenta. These sound like simple dishes. But that's what it means, what Scarpetta means is to grab a piece of bread and sop up what's on the plate. That's the kind of satisfying experience we want customers to have.

Is there a focus among the restaurants at Cosmopolitan to attract locals down to the Strip?
Our goal is to be inclusive. We don't want people to feel like this is a place you go to only once in a while. We have very approachable dishes on both menus. Scarpetta is fluid enough that it could be a special occasion dinner, but the food is not excessively rich, so you could go there once a week. I want to make the prices sensitive to the market, too, not just to tourists but also to people who are here and want to go out and enjoy themselves. I feel like that is another goal of the resort.

You are all over the place, on TV, doing cookbooks, opening restaurants left and right. What else is coming up?
Knock on wood, Bevery Hills is going great. Really our main goal is to always make these restaurants the best they can possibly be, to surround myself with the best team members and make sure everyone has the same goals in mind: to make people happy, make great food, and keep the ambience in line with the experience and the menu. That always requires effort, and to stay relevant on top of all that is pretty tough. I have had a good share of success but that doesn't mean we can't get better all the time. I do give a lot of effort and I love what I do, and I have so much fun teaching younger cooks and chefs as well as learning from all the people we work with, and implementing their experiences into what we do on a daily basis. Ultimately, a better customer experience is the goal.