The original pizzerias of Las Vegas were all from New York. There were three: Villa Pizza started in 1976, Verrazano in 1978, and Metro Pizza in 1980. All three grew into multiple locations around the valley, some of which are still operating today, and many more similar and different pizza shops soon followed. For Carmine Vento, the man behind Villa, selling pizza by the slice turned into a mammoth operation, a national franchise he sold in 2000. Vento still works in the restaurant biz in Vegas, licensing his brand to some and operating others (Carmine's Pizza Kitchen). Verrazano is still around in various forms, perhaps adrift in a sea of pizzerias pitching the ubiquitous New York slice. And of course, we've got a new breed of pie in Vegas, gourmet coal-fired pizzas and certified Neapolitan pizzas and all kinds of stuff. I've been eating them. They're all delicious.
But if there's a pizza shop that is truly Vegas' own, it has to be Metro. It's not because this is the best in town, though it certainly needs to be part of that conversation. Metro Pizza is simply tied to this city in a way very few restaurants are, linked to the families and people who work and grow up in Las Vegas, connected to a community and culture that so many claim doesn't exist. I remember trips to Metro's Flamingo-Decatur location, in all its 1980s, teal-pink-and-checkerboard glory. This is the oldest of its five local stores now. This was special occasion pizza when I was in middle school, when delivery from Domino's or Pizza Hut just wouldn't cut it.
But others have deeper, stronger connections. "Vegas was still small in 1980. Back then kids would ride horses to our first shop at Flamingo and Sandhill." Riding horses to pizza! You never thought that would happen in Las Vegas, did you? John Arena, co-owner, co-founder and overall pizza guy, has so many stories like this. "We changed that crazy decor at the Flamingo-Decatur store a while back, but people didn't recognize it anymore. They thought there was a new owner. So we changed it back. We have customers that came to us when they were in high school in 1980, and they're coming in with grandkids now. It's a very unique responsibility, to be here for multiple generations, and to live up to those expectations. If you ate this pizza as a kid, you're expecting a certain level of quality and service when you come back as an adult."
If you haven't figured it out yet, these people keep coming back for reasons other than nostalgia. The love of longtime Las Vegans, though powerful, is not what makes Metro undeniable. It could be that they put bacon on their Hawaiian pizza, or the eggplant calzone that's named after George Steinbrenner, or the fact that one slice of the Skyline stuffed pizza with sausage, onions, peppers, pepperoni, black olives and mushrooms is enough for two tasty meals. But it's not any of those reasons.
Arena, from Brooklyn, loves pizza, and he understands why and how everyone else loves it, too. He's traveled the world learning as much about this perfect food as he can, and he teaches a class about its history at UNLV. "In Las Vegas, you have customers from all over the country, all over the world, and they're not tourists. That's who lives here. You've got all these different people, and all these different opinions about pizza. I call it the Cognitive Theory of Pizza - what you're given as a child shapes your vision. People will say only pizza from Naples is true pizza, but the people of Rome would disagree. Purists say pizza shouldn't have to adapt, but there's a long tradition in Italian food of just that. We realized you could have endless debates depending on the current circumstances of pizza, so what we decided to do is embrace it all and find some common ground. We changed our name to Metro Pizza in 1986 to reflect that philosophy, and try to reflect the great pizzas of many different metropolitan areas, because in Las Vegas, everybody is from somewhere else." Could anything possibly make more sense? So when you order a Modesto or a New Haven off this menu, that's because Arena found something like that in that city, and he thinks you'd like a taste. At the Metro store on Tropicana near UNLV, there's a big map of the Pizza Hall of Fame, different cities with famous pizzerias marked. If you go eat at one of them, and then come back and talk about it, Metro will hook you up. Arena wants you to eat other pizza. He wants to teach you to make your own pizza. And yet you likely will return to eat his pizza. (It's good.)
"When you're putting a pizza on the table, you're not just competing with other pizza places, you're competing with all those childhood memories and all those associations. When it comes to pizza, there's a lot more going on that what's on the plate." I tell Arena about my associations, my slices of Verrazano, and how the mayor of Las Vegas once told me he couldn't find anything close to his back-home stuff so he called Metro and asked them to figure out how he could eat Philly pizza in Vegas. "His favorite pizzeria back home was using a very particular cheese blend, and that was his touchstone pizza. It's just like you, riding your bike to Verrazano. You probably got your first taste of personal freedom along with that pizza. It's the same way everyone's grandma makes the best food they ever had in their life. That's how people feel about pizza, and that's the responsibility I have ... to live up to all of that." I'm glad this pizza guy is taking his responsibilities seriously.
No comments:
Post a Comment