Most recently you've opened Holsteins at The Cosmopolitan. Going through this menu, there is a ton of stuff beyond burgers and a lot of fun snacks.
A lot of stuff we do, there's a lot of work that goes into what you put on the table. With the pork belly bun, you think it's just pork in a bun, but it's so flavorful and it takes some time to do it right. It's a Niman Ranch all-natural pork belly and we cure it in Asian flavors, ginger and citrus zest, braise it for four hours, press it, chill it, cut it in pieces and fry it crispy and serve it in a little steamed bun. Super simple, great flavor. We always start the meal out with every table getting popcorn. For example, one has truffle oil and white truffle salt to season as it's popped, and it comes out to every table so you get a little snack. We're trying to be playful and fun.
We do a Philly cheesesteak in a spring roll. It's something everyone knows about, but we take eggroll wrappers, fill them with skirt steak that we char-grill, pepper jack cheese, and then the classic Philly is always served with ketchup - our house ketchup, which we call udder sauce. Another one is the lobster corndog. Again, something everyone knows, but we're using slipper tail lobsters from New Zealand, with a nice sweet flavor, and a roasted jalapeno dijonaise underneath. Who doesn't love fried stuff on a stick? One of our biggest selling appetizers is also something super simple. We call it artichoke guac. It looks like guacamole but it's basically a Middle Eastern version of tortillla chips and guacamole. So we take pita chips toasted with zatari spice, and then serve with hummus fortified with piquillo peppers, three kinds of olives, capers, and a whole bunch of artichokes, puree it and fold it so it looks like guacamole. When you cruise through the menu, you see a lot of familiar things that we've made fun.
You're doing so much more than burgers.
For us, the burger joint moniker doesn't fit. We're a burger joint on steroids. It really doesn't fit. It's more like a gastropub, a burger-centric gastropub. We make our own foie gras, we make our own pâté, and we do our vegetables special for that dish. For the duck tacos, we make confit. The idea is to come in with a group, four to six people, to order a few snacks and share, maybe get a burger, and we have desserts made for sharing, too. It's a fun atmosphere. No matter what you order, you have some ideas of stuff you want to order next time you come in. We want people to try everything.
Is Holsteins the natural progression from LBS Burger?
LBS, originally, we wanted to be more expansive with the menu, but where we are at dictated our menu and clientele. Out in the suburbs in Vegas people aren't as exploratory with food as they can be when they come to the Strip. So we stuck with what works best there. When people want to have fun and try different stuff, they come here. If you live here, you don't come to the Strip often. A lot of the stuff is similar, sauces and things like that, because we make them all fresh every day. It definitely was a progression moving forward here at Holsteins, and we are definitely able to explore and do some more fun stuff. The kitchen is three times the size, too, and that's great, so it makes our execution a little easier. An example of something different we're doing here is housemade sausage. We make five different sausages right here. The Greek is a lamb sausage with feta and a bunch of herbs and spices, served in a little hot dog bun with olive relish, some feta cheese and a little chickpea harissa on the side.
As a chef, is it rewarding to have that progression where you are a little more free to experiment?
I think any chef has a surplus of ideas. Every time you go out to eat or read a magazine or see something, you're always thinking how you can take that idea and spin it. Our company has been working on a lot of different little projects for the past three years, but the economy hasn't always allowed everything to happen. Plus we have a great group of chefs that we work with back there, and everything is very collaborative. Everyone comes up with ideas and plans to make things work so we can put great food on the table.
How has it been working at The Cosmopolitan so far, and working with the other restaurant partners?
We all work as partners throughout the property, we have meetings, discuss issues and even though obviously we're not involved in others' menus, we all work together and share constructive criticism to help each other out. It works really well. Everyone in the property has been great. We're all here for the success of the whole property, and everyone needs to be successful for it to work.
The Cosmopolitan has some terrific qualities that set it apart. It feels more intimate because it is small, the way it's laid out. They took a weird plot of land and got real creative with it. One of the most successful things is how the parking is subterranean. Some of these huge casino-resorts, you have to walk 10 or 15 minutes to get to the casino floor or get to anywhere. Here, you can come for the first time and be in the casino or at your restaurant in a minute, and I think that's huge, especially for locals. Locals don't like to walk through the entire casino. And the look and feel of the place is definitely different from anything else, and the technology is really cool.
It seems as if your company and staff have a heads-up on opening in this brand new property, since you already work on the Strip at Planet Hollywood and at a completely different resort company at Red Rock. Does that give you a different perspective on operating?
We definitely have a strategic advantage, hands down. During the opening, a lot of the restaurant partners here that are from out of state had no idea what to expect. We have done as much work as we can to help them out. When you're working in a resort with an odd size and a lot going on, there are a lot of issues, logistically, things like getting products here. But I can just get it from my other properties and bring it over. So that's definitely an advantage.
Where were you before you got together with Block 16?
We've been together for three years. I was at Wynn for three years in room service, and I'm still good friends with a lot of people over there. I've been in town almost 10 years now, and it's still a small town. You see the same people over and over again.
How did your team manage to bring the iconic Pink's hot dogs to Vegas?
Billy Richardson, one of our principals, has been here for many years and has a lot of great relationships with influential people. That gives us opportunities to meet with people and talk about projects. Planet Hollywood was trying to get to Pink's, because for its theme, what could be better than to have a 70-year-old, classic L.A. spot like Pink's right here in Vegas? We got involved, the Pink's family really liked us, and we got to learn all about their culture, where they came from and what they've done, and see their operation. And they wanted that badly. They weren't going to just hand over that brand to anybody. They are starting to expand now that they have a feel for it, but staying mainly in California. So they gave us the greenlight and it's been open for about a year and a half. It's such a great location, and it's the exact same stuff as in L.A. There are people who will say, "Awe, this isn't the same," but the Pink's people have been very, very serious about it so they could share that it's the exact same product. Of course, it's not 70 years old, it's not going to have the same charm and celebrity following as the original, but that's what we are shooting for. But it's absolutely the same food, even if the experience has a Vegas spin on it.
Before Pink's, you opened LBS, which as you said, is a little more of a straight-ahead burger concept. How is LBS different from so many other burger joints?
LBS was our first, our baby. What we do at Holsteins is different, but not any better or worse, just different. But there are a lot of burger places, and they're all the same. They have the same few appetizers, some sort of smothered fries or chips, and a bunch of burgers. We didn't want to be that. We called it a Burger Joint to give you the idea that we're concentrating on the burgers. I try not to say "gourmet" because that word is stuffy, and the place is anything but stuffy. Holsteins is the same way. We get people coming in a suit, and people coming in a jogging suit. Old, young, everybody. Yeah, "gourmet" is kind of a four-letter word to us.
How do you see Holsteins changing and evolving?
We're going to start moving into spring and summer, so some lighter fare. As it gets warmer, people want to eat fresher and lighter, so we're working on those changes. It won't be a complete change. We also plan to roll out a few large plates so people that don't want a burger and don't want just snacks can go with a steak or fried chicken, something like that, which will still fit our theme. I don't think anyone will think of this place as just a burger joint.
In March, there will be a new sportsbook opening in The Cosmopolitan, right next to the entrance to Marquee on the second level. We're going to be serving our food in the sportsbook, so it will continue to get busier and busier. Our lunch crowd keeps coming, it's doing well. The late night is doing well. We stay open until 2 a.m. in the lounge area, and that works well when the club is open. As the club grows, especially in the summertime when the poolclub and dayclub operation gets rolling, it's going to really contribute to what we're doing.
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